WOW Football Group announce strategic partnership with WOVN

WOW Football Group Announces Strategic Partnership with WOVN to Bring Bespoke Technical Apparel to Its Network of Clubs

Partnership grants WOW Football Group member clubs access to WOVN's design and manufacturing capabilities, enabling smaller football organisations to compete on kit quality alongside their bigger rivals.

WOW Football Group, the multi-club football advisory organisation founded by Lloyd Owers and Matt Webb, today announced a new partnership with WOVN, the British sportswear and technical apparel supplier.

The partnership gives clubs within the WOW Football Group network direct access to WOVN's design and manufacturing capabilities, allowing them to produce bespoke kit and apparel that reflects their identity, heritage and ambition — both on the pitch and on the shelf.

Founded in the United Kingdom in 2025, WOVN has quickly built a reputation for producing unique, bespoke sportswear for organisations and athletes who want to stand out. Its existing partners include national federations such as the Marshall Islands Soccer Federation and the Kiribati Islands Football Federation, as well as a growing roster of international athletes. WOVN's approach is built around a simple belief: that smaller organisations shouldn't have to compromise on identity or quality, and that great design can help them punch above their weight — a philosophy that sits at the heart of WOW Football Group's own mission.

For the clubs within WOW Football Group's network, many of which are ambitious but resource-constrained organisations working to professionalise and grow, the partnership removes a significant barrier. Bespoke, professional-grade kit design and manufacturing has traditionally been the preserve of clubs with substantial budgets. Through WOVN, WOW Football Group clubs will now be able to access that same level of craft and capability, tailored to their own colours, culture and story.

In their own words

"Kit is one of the most visible expressions of who a club is. For a lot of the organisations we work with, that's never been properly reflected because bespoke design and manufacturing has simply been out of reach. This partnership with WOVN changes that. It means our clubs can finally look like the ambitious, unique organisations they are — not an afterthought off a template rack." — Lloyd Owers, Co-founder, WOW Football Group

"WOVN was built on the idea that smaller organisations deserve the same care and craft as the biggest names in the game. That's exactly what WOW Football Group stands for too, so this partnership felt obvious from the start. We're excited to help clubs across the network tell their story through what they wear, both on the pitch and off it." — Matt Webb, Co-founder, WOW Football Group

About WOW Football Group

WOW Football Group is a multi-club football advisory organisation co-founded by Lloyd Owers and Matt Webb, working with ambitious football clubs and federations to help them grow, professionalise and punch above their weight.

About WOVN

Founded in the United Kingdom in 2025, WOVN designs and manufactures bespoke technical apparel and sportswear for football organisations and athletes around the world. Its partners include national federations and international athletes who share its belief that great design should be accessible to organisations of any size. Learn more at www.wovn.club.